蔚蓝云创2013年成立,有11家子(分)公司,下辖数字营销、产业信息化与数字化2大事业部。
公司是中国 4A 成员单位 ,并在2021年入选 中国 4A 50强, 是上海数据交易所数据治理服务商,福建省信息技术应用创新联盟会员单位,拥有ISO27001信息安全管理体系认证,拥有发明专利1件。蔚蓝云创旗下全资子公司派瑟瑞拉获得国家高新技术企业称号,上海市专精特新中小企业、上海市科技型中小企业、上海市创新型中小企业,通过ISO27001信息安全管理体系认证、IOS20000信息技术服务管理体系认证、ISO9001质量管理体系认证,拥有自主产品研发中心,自主研发多个数据管理及运营等产品,均获得软件著作权。
蔚蓝云创作为国内优质的数字营销服务供应商,提供广告代理和媒介服务资源覆盖腾讯、字节、小红书等互联网行业各主流媒体。公司基于客户的品牌定位和营销需求,为客户提供全数字媒体传播、创意内容传播等整合营销解决方案。通过为客户提供持续的内容、活动营销策划、媒介服务、营销触点建设、数据运营等服务,吸引和扩大客户品牌的用户和粉丝规模,持续提升客户品牌认知度,维护品牌良好形象,强化品牌与用户粉丝群体之间的链接,为品牌营造健康向上的顾客生态。
产业信息化与数字化事业部业务能力主要集中在数字、网络、计算机科技领域内的技术开发、技术转让、技术咨询和技术服务。事业部的研发中心,凭借强大的研发落地能力和自身的行业资源,多年来形成了以“数据治理”为核心、“长效运营”为抓手的大数据运营标准化产品体系,并应用在商务会展、电商、教育、文旅、农业、政务、住建、产业园区等多个领域。自主投资建设的底层公共服务平台,为政府、企业、行业提供云和数据服务支撑。用专属化、全方位、持续性服务,打造以“产品”+“服务”的模式,贴合客户需求,提升项目品质。在数字化升级服务上,事业部业务贯穿前端业务咨询、IT规划、网络建设、标准软件产品实施,到产品定制化研发、后期运营维护等,以满足客户不同的数字化需求,有效助力企业通过数字技术实现智能化运营。
Vland was founded in 2013 with 11 subsidiaries and branches, overseeing two major divisions: Digital Marketing and Industrial Informatization & Digitalization.
The company is a member of China Advertising Association's 4A Council and was honored as one of the Top 50 China 4A Companies in 2021. It serves as a data governance service provider for the Shanghai Data Exchange and is a member of the Fujian Information Technology Application Innovation Alliance. Vland holds the ISO27001 Information Security Management System certification and possesses one invention patent. Its wholly-owned subsidiary, Panthera, has been recognized as a National High-tech Enterprise, Shanghai Specialized and Sophisticated SME That Produce New and Unique Products, a Shanghai Technology-based SME, and a Shanghai Innovative SME. Panthera is also certified with ISO27001 Information Security Management System, ISO/IEC 20000 Information Technology Service Management System, and ISO9001 Quality Management System. With its R&D center, Panthera has developed multiple data management and operation products independently, all of which are granted software copyrights.
As a premium digital marketing service provider in China, Vland offers advertising and media service resources covering mainstream media platforms in the internet industry, including Tencent, ByteDance, and Xiaohongshu. Based on clients' brand positioning and marketing needs, the company provides holistic marketing solutions encompassing full digital media communication and creative content dissemination. By delivering ongoing content, marketing campaign planning, media services, marketing touchpoint development, and data operation services, Vland attracts and expands the user and fan base of clients' brands, continuously enhances brand awareness, maintains a positive brand image, strengthens the connection between brands and their user/fan communities, and fosters a healthy and uplifting customer ecosystem for brands.
The Industrial Informatization & Digitalization Division specializes in technology development, technology transfer, technology consulting, and technology services within the digital, network, and computer technology fields. Leveraging strong R&D capabilities and industry resources, the division's R&D center has established a standardized product system for big data operations centered on "data governance" and driven by "long-term operation" over the years. This system is applied across various sectors, including business exhibitions, e-commerce, education, cultural tourism, agriculture, government affairs, housing and construction, and industrial parks. The division has also self-invested in building a public service platform to provide cloud and data service support to governments, enterprises, and industries. By offering exclusive, comprehensive, and sustained services, the division adopts a "product + service" model tailored to clients' needs, enhancing project quality. In terms of digital upgrading services, the division's business encompasses project consulting, IT planning, network construction, implementation of standard software products, customized product R&D, and operation & maintenance, meeting diverse digital needs of clients and effectively empowering enterprises to achieve intelligent operations through digital technologies.
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